Browse our editorial collections and find your perfect floor.
Browse CollectionsBrowse our editorial collections and find your perfect floor.
Browse CollectionsEngineered wood, solid oak, parquet, LVT vinyl, porcelain tiles and wall panels, delivered across Staffordshire with samples available and expert advice.
Stoke-on-Trent is built from semis and terraces — nearly half the city in the first, more than a quarter in the second — spread across six towns rather than one centre. Bentilee, Blurton, Abbey Hulton and Chell Heath are estate housing; Boothen, Basford and Hartshill are older and closer to the works they were built for.
Stoke-on-Trent combines Victorian terraces reflecting its pottery heritage across the six towns with modern developments at Trentham Lakes, Festival Park and the rapidly expanding Etruria Valley, plus characterful family homes in Trentham, Hartshill and Westlands. The city’s ceramics history, growing logistics sector and Keele University drive a diverse property market.
LVT vinyl and laminate dominate Stoke-on-Trent’s rental and first-time buyer markets, balancing durability with value. Engineered oak in warm tones is increasingly chosen for family homes in Trentham and Westlands, while porcelain tiles feature in newer development kitchens.
Waterproof and durable, ideal for Stoke rental properties and family kitchens.
Shop rangeCost-effective and hard-wearing for Stoke buy-to-let and first-time buyer properties.
Shop rangeQuality choice for Trentham and Westlands family homes.
Shop rangeOne unitary authority, the City of Stoke-on-Trent, sets the pattern across ST1 to ST6 and ST9, taking in Abbey Hulton, Blurton, Boothen, Bentilee, Ubberley & Townsend and Birches Head & Northwood. Houses account for 88.6% of dwellings and purpose-built flats just 9.2%. Ground floors in stock of that shape are usually solid concrete or screed, and moisture is what ruins an otherwise sound job. Testing relative humidity in the slab before delivery costs an hour; a surface damp-proof membrane costs a morning. Wood or vinyl bonded to a slab nobody checked tends to cup, lift or fail at the adhesive line, and the second fit is paid for at full price.
At the 2021 census, 11.3% of households in Stoke-on-Trent lived in a flat, maisonette or apartment and 88.6% in a house or bungalow — 27.6% of all households in a terraced house.
Tenure: ONS, Census 2021, Stoke-on-Trent (E06000021) · Accommodation type: ONS, Census 2021, Stoke-on-TrentThe same questions come up in every town we deliver to. These five references answer them once, with the source in each case.
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